What is the Pet Dog Ambassador Program? 

The Pet Dog Ambassador (PDA) is a program for dog guardians to test their knowledge, skills and ability to manage their canine companion in real life settings. Its aim is to acknowledge the hard work and commitment that guardians and their dogs undertake to make their shared lives enjoyable and recognizes these efforts from a puppy’s very early training. The program aims to encourage guardians to continue training and developing new skills, abilities and knowledge.


All dog Guardians who have reached the legal age of accountability in their country (usually 18 or 21 years) are encouraged to become actively involved in the Pet Dog Ambassador Program. The program is suitable for all, including Guardians and/or dogs with a disability or special needs.

Junior Candidates

Junior candidates are those who have not yet reached the age of legal accountability. Junior candidates may, with written permission from a parent or Guardian, enter the PDA Program with a dog considered suitable by a PDA instructor or assessor. The assessor has the choice of whether or not to assess junior candidates. The assessor can also stipulate from what age they will assess junior candidates.

Canine Candidates

These are dogs of any breed or mixed breed aged from four months. Dogs with special needs can also be assessed with exercises being adapted if necessary. It is mandatory that dogs have a veterinary health check before taking part in the assessment.

Tangible Evidence of Success

As well as the pride in the hard work that they do, successful dog and guardian teams are awarded 


How to Become Involved

For further details about the Program go to the website http://www.petdogambassador.com or ask me how you can become involved in this wonderfully rewarding program for you and your dog. 

Pet Dog Ambassador Classes & Pricing

You have the option of having me work at your home at your convenience or I will be teaching all Levels of the Pet Ambassador Dog Program group classes at the Pick Your Paw Adoption Center inside the Freehold Raceway Mall, lower level, next to Sears. Call or email me for class schedules.

​Levels 1-4 comprise 9 visits normally occurring every 2 weeks in your home and other designated locations

Level 1: (4-9 month old puppies): 9 visits $350

Level 2: 6 months of age or older: $ 350

Level 3: 6 months of age or older: $350

Level 4: 12 months of age or older: $400

Level 5: Championship > 12 months old $450. The number of Level 5 visits will be determined by handler/dog progress in the previous levels.

Additional dog(s): Where Pet Ambassador Dog training is for 2 or more dogs the fee is an additional 50% per additional dog. 

You can save a few dollars by attending the group classes. 

My Travel Fees will apply if more than 20 miles or more than 50 miles from my home.

​​​Sam Wike, CPDT-KA, VSPDT-CDT and Behavior Specialist

The Inner Dog LLC

pet professional guild